Free tools that makes you a better writer

There are some of the resources out there that can speed the editing process up and make you more confident about the work that you will submit.

  • Avoid incorrect grammar by using  Grammarly for Chrome . Grammarly helps you catch errors before they go live.
  • If you looking for best advice on writing,  Writepls is the answer. They have many advices such as; “How to write clear and professional email”, “How to write novel”, etc.
  • Sometimes you have a word in mind but can’t quite remember it. OneLook will give you a list of words and phrases that are related to it.
  • DailyPage will let you start writing every day. You will receive a fun prompt every morning from Daily Page and answer it in one to two casual paragraphs before the end of the day.
  •  If you’re serious about writing professionally, check out Reedsy —the marketplace that connects you with the best publishing professionals (think editors, cover illustrators, and marketers) and helps you create high-quality e-books.

Sell Your Product By Selling Yourself First

There are 2 questions that visitor need answered while they lands to your website page:

  1. Why should I buy this product/ service from your brand?
  2. How does this product/service benefit me?

Ask yourself, what makes you different from the dozens or possibly even hundreds of others out there doing the same thing? Can you make the case for yourself in a way that is appealing? If you sell the same products or services as dozens of others online, can you convince your visitors that you have or do something special that others aren’t?

Everything you do to sell yourself has to focus on what your customers need, want and value.

ways

Here are five ways to use content to sell yourself to your visitor;

1.Unique Value Proposition–> It’s not something you work into your content, it is your content

Great businesses are not necessarily those that do something unique, they’re those that do something in a unique way. It doesn’t matter if you’re selling, clothing, consulting services or whatever you do, find an approach that is unique, and then make sure your unique value proposition (UVP) is expressed throughout your content.

2. Industry Authority –> Start making your knowledge work for you and your customer

Your knowledge should be littered throughout the content of your site, as you write product and service descriptions, values and specs. Demonstrate to your visitors that you have personal experience with everything you sell. With services, you’re not just offering a solution; you have to show that you know the right way to implement that solution.

3. Site Security –> Make security pages easy to read and scannable

While you have to have the IT component in place, it’s the content that has to do the job of informing your visitors what the IT crew has done, specifically making sure they understand the ins and outs of how you keep their information secure. While security and privacy policy pages are not the most interesting pages to read, and for that matter rarely are, they are still critical to the process of convincing shoppers that you’re the one to work with. Most visitors who see links to the security pages will be satisfied by that alone. Others may click to the page to scan or read. Make your security pages easy to read so visitors can also have internal security about becoming your customer.

4. Customer Reviews & Testimonials –> Feedback, get it from your customer

Look for opportunities to have your customers provide feedback and testimonials about the value your company offers. This means giving your visitors something to brag about.

5. Guarantees and Assurances –> Delight your customer

Guarantees go beyond product and service performance. Sometimes it’s just a matter of customer service. Let visitors know you respond to all emails within 24 hours, or they will always get a live person on the phone on the first try. Or maybe if they have trouble using your product, you provide technical help to ensure they get the value of what they’ve ordered. Look for creative ways to delight your visitors and be sure to let them know how you do.

 

Selling products or services might be pretty easy. For the most part you have to realize that people searching and landing on your site already know they need your product or service. So that leaves selling yourself. But remember, visitors don’t want to hear all about you, they want you to talk about what’s valuable to them. Welcome your visitors to a website that addresses security and showcases an environment where customers are praising you for your quality. Don’t be afraid to make assurances. In short, what do you do that provides value to your audience? Find it and let your visitors know not how great you are, but how great what you offer will benefit them.

 

source: polepositionmarketing

Inside Facebook’s Ambitious Plan To Connect The Whole World

This is a great article about Zuckerberg, founder of Facebook. He and his team launched Internet.org about two and a half years ago, a massive endeavor to connect everyone in the world to the web. Because by his calculations, nearly two-thirds of the global population—4.9 billion people—are not connected.

http://www.wired.com/2016/01/facebook-zuckerberg-internet-org/

How to use Hastag on Social Media

First of all, what is Hastag?

Hastag is not only as a the “pound” symbol when you use to check phone credit on your cell phone. A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. Just for example, #superbowl and #explorebali are both hastags. You can put those hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between.

Actually, Hashtags were originally made famous by Twitter, But now they’re used on many major social networks, including Facebook and Instagram. Hastags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, then you will get the post that is use the hastag that you searching for. and the post must be public.

The hashtag continues to thrive. When used properly, hashtag is a great way for individuals or brands to make their social posts more visible and increase engagement. They can give people useful context and cues for recall, aggregate posts and images together, and update a group of like-minded individuals on certain a topic in real time.

Hashtags are often used to unite conversations around things like …

  • Events or conferences, like #SUPERBOWL
  • Disasters or emergencies, like #JeSuisCharlie or #PrayForHaiti
  • Holidays or celebrations, like #WorldNutellaDay
  • General interest topics, like#ChocolateLovers
  • Popular hashtags, like #tbt or #ootd

The key is to use hashtags sparingly and only when they add value. But, when use them TOO MUCH, they can be confusing, frustrating, and just plain annoying.

So right know, use hastags properly 🙂

source: How to Use Hastags on Social Media

Inbound Marketing

What is Inbound Marketing?

Inbound Marketing is a fundamental shift in the way we do business. Instead of that old, interruption based message where the marketer or salesperson had all the control, Inbound is about EMPOWERING potential customers, is about creating and sharing content with the world.
Here is the difference between Traditional & Inbound Marketing;

source: http://ow.ly/XStpS

What is Inbound Marketing-

#digitalmarketing #socialmediamanagement #balidigitalmarketing #SEO #websitedevelopment