Why advertise with Google?
Advertising with Google using Search Engine Optimisation (SEO) or Google Ads to promote your website to a higher position in the free/organic results is one of the most effective forms of online advertising for your website. The reason for this is that when people go to the Google search engine they are often actively searching for products and services, and so by showing your advertisements at the moment when they search for these products or services (for example when a Google user types in “Cleaning Service Melbourne”, or “Buy Sunglasses In Sydney”), we are able to offer your advertisement to people who are often ready to buy or have a very strong interest in your product/service.
This is different from Facebook, Google AdSense or Banner Advertising where your Ads are shown on other websites when the user is not necessarily actively searching for products and services. For this reason, often these other non-search based forms of advertising are effective at building consumer awareness but offer a lower direct ROI than SEO and Ads.
What is Google Ads “Pay Per Click”?
We set up ads with “keyword” search phrases that users might type into Google, such as “Sunglasses Sydney”. This will trigger the display of your ad. Google makes it free for your ad to be displayed, however, you pay each time a user clicks on it. Hence the name “Pay Per Click”. How much you pay for each click depends on how many other people are also advertising, as each advertiser “bids” to have their listing appear higher in an auction-style system.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of raising your website’s ranking amongst the organic/free listings on Google. There are many considerations to be made when ranking in Google, but the following 3 main factors have the most effect:
- The website structure – words used in titles, headings, page content, meta tags, and search engine friendly menu amongst many other factors
- Having high-quality content pages/articles on your website
- Links from 3rd party websites, which point to your website
Google Ads Campaign Setup IDR 4,000,000 once off fee for campaign research and setup
Google Ads Monthly Management Fee IDR 2,500,000
* Note: excludes Google Ads Spend which is billed directly to your Credit Card and is not included in this management fee.
For each IDR 10 mil, or $1000 ad spend beyond IDR 20 mil / $2000, Chimplinks charge an additional IDR 1 mil fee. We will also invest an additional 3-5 hrs per month managing your campaign.
Search Engine Optimisation (SEO)
Chimplinks does not give you a keyword limit and/or charge for more keywords. We work with you to choose an appropriate number of keywords to focus on, keeping in mind that the larger the number, the less emphasis we can place on each of them. An update/focus on different sets of keywords can be done every 3 – 6 months.
There is no locked-in contract, but we strongly recommend a minimum of 6 months. In most cases, we recommend ongoing campaigns in order to achieve and maintain high rankings. The work we do is permanent and remains in place; we do not remove or stop anything we have undertaken if you choose to discontinue.
Want to get started?
If you would like to proceed with this project, please let us know. Enhance your Google presence today!